PRIVACY POLICY & SMS TERMS OF SERVICE
We recognize that you may be concerned about our use and disclosure of your personal information. Your privacy is very important to us, and the following will inform you of the information that we, Longhorn Brain & Spine, may collect from you, and how it is used. By using our website, www.longhornbrainandspine.com, you are accepting the practices described in this policy.
INFORMATION COLLECTION
We may collect non-personal information, such as a domain name and IP Address. The domain name and IP address reveals nothing personal about you other than the IP address from which you have accessed our site. We may also collect information about the type of Internet browser you are using, operating system, what brought you to our Website, as well as which of our Web pages you have accessed.
Additionally, if you communicate with us regarding our Website or our services, we will collect any information that you provide to us in any such communication.
INFORMATION USE
The collected information will primarily be used for our own internal purposes, such as providing, maintaining, evaluating, and improving our services and Website, fulfilling requests for information, and providing customer support.
SMS Consent & Communication
We collect and store your phone number when you consent to receive SMS messages from Longhorn Brain and Spine. Your phone number will not be shared with third parties for marketing purposes.
By opting in, you may receive text messages related to:
- Appointment reminders and confirmations
- Health and wellness updates
- Billing notifications
- Special promotions or service updates
Example SMS Message:
“Welcome to Longhorn Brain and Spine! Stay updated with important health reminders and office updates. Reply STOP to opt out anytime. Msg & data rates may apply.”
Message frequency varies based on user interactions. Expect up to [X] messages per week regarding appointments and health updates.
Example Notification:
“Expect up to 2 messages per week regarding your appointments and healthcare updates.”
Standard message and data rates may apply, depending on your mobile carrier’s plan.
You may opt-in for SMS messages via:
- Checking the SMS consent box on our online forms
- Submitting an online request form
- Verbally agreeing during in-person registration
- Sending a specific keyword to our designated number
You can opt out at any time by:
- Replying “STOP” to any message.
- Contacting us at (682) 337-7463 to request removal
Note: After opting out, you will no longer receive non-essential messages but may still receive important appointment-related notifications.
If you experience issues with our SMS service:
- Reply with “HELP” for assistance
- Contact Longhorn Brain and Spine at (682) 337-7463
Example Help Message:
“Need help? Contact Longhorn Brain and Spine at (682) 337-7463 or visit our website. Reply STOP to unsubscribe.”
DATA COLLECTION & PROTECTION
We securely store the following personal information:
- Name, phone number, and email address
- Appointment details and preferences
- SMS engagement and interaction history
Security Measures:
We implement industry-standard security to protect your data, both during transmission and once we receive it.
If we collect sensitive information (such as credit card data), we can assure you that we encrypt and transmit that information in a secure way. While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
However, no system is 100% secure, so we encourage users to take precautions.
USER RIGHTS & DATA MANAGEMENT
You have the right to:
- Access and update your personal information
- Request data deletion (subject to legal requirements)
- Restrict or object to certain data processing
- Request a copy of your stored data
To exercise these rights, contact us at (682) 337-7463.
SHARING
We will not sell or otherwise provide the information we collect to outside third parties for the purpose of direct or indirect mass email marketing.
We will disclose personal information and/or an IP address, when required by law or in the good-faith belief that such action is necessary to:
- Cooperate with the investigations of purported unlawful activities and conform to the edicts of the law or comply with legal process served on our company
- Protect and defend the rights or property of our Website and related properties
- Identify persons who may be violating the law, the rights of third parties, or otherwise misusing our Website or its related properties
Please keep in mind that whenever you voluntarily disclose personal information online – for example through e-mail, discussion boards, or elsewhere – that information can be collected and used by others. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.
Ultimately, you are solely responsible for maintaining the secrecy of your personal information. Please use the internet responsibly.
LINKS
This Website may contain links to other sites. We are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.
CONSENT
By using this Website, you consent to the collection and use of information as specified above, including the collection and use of your phone number for SMS messaging as described.
POLICY UPDATES
This Privacy Policy & SMS Terms may be updated periodically. Any major updates will be communicated via email or SMS. Please review this page frequently to remain up-to-date with the information we collect, how we use it, and under what circumstances we disclose it. You must review the new Privacy Policy carefully to make sure you understand our practices and procedures.
ACCESSIBILITY
This Privacy Policy is available on our website and in-office. If you require an alternative format for accessibility, please contact us.
CONTACT INFORMATION
If you have any questions regarding this Privacy Policy, please contact us at (682) 337-7463.
Effective Date: 12/01/2024